Eye tracking goggles provide new glimpse into passenger experience

02/5/2012 | APEX Editor's Blog

APEX Editor in Chief Mary Kirby is traveling the world gaining insight into the airline passenger experience as she tests out new eye tracking goggles, a futuristic technology that provides precise data by measuring what a customer is looking at while traveling. "Eye tracker technology can show how passengers interact with their airline of choice as well as provide intelligence for airlines, airports, retailers, brands, advertisers and media agencies into how passengers consume media on their travels," writes Kirby.

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