Loyal customers drive Checkers' comeback

02/5/2012 | Tampa Tribune (Fla.), The

Checkers was a Tampa-based success story in the 1980s and '90s before over-expansion and slowing sales led to several years of struggles and a 2006 sale to Wellspring Capital Management. In 2007, the chain began evaluating each piece of the operations under new CEO Enrique "Rick" Silva, and now loyal fans of the quickservice brand are breathing new life into the chain and its indulgent menu offerings.

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