Why Ford is still bullish on social media

02/5/2012 | Wisconsin State Journal (Madison)

Ford's social media chief, Scott Monty, says that after years of heavy involvement, the brand's presence is now diffused across several departments within the organization. The automaker's Twitter account, 17 Facebook pages, six blogs and assorted other social outposts help to humanize the brand and increase customer loyalty, Monty says. "It's about ... showing people that there are real people behind Ford who are just like them," he says.

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Wisconsin State Journal (Madison)

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