7 reasons retailers' messages are missing the inbox

02/5/2013

Return Path's latest Global Email Deliverability report revealed inbox placement rates dropped 5% from 2011, showing that what might have worked a few months ago does not work today. A white paper by Listrak in the Shop.org library identifies seven reasons that could be causing e-mails to be deprioritized, bulked or blocked by recipients all together. Read more.

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http://www.shop.org/c/document_library/get_file?folderId=164&name=DLFE-1057.pdf

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