Arby's "Fan of the Week" promo feeds Facebook program

02/5/2013 | MediaPost Communications

Arby's is running a promotion where one fan a week will get a $25 gift card for uploading a photo of themselves eating at the chain. The promotion celebrates Arby's 2 million Facebook fans, after adding more than a million in the past year, says Bob Kraut, senior vice president of brand marketing and advertising.

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