Bud Clydesdales ad is most-engaging Super Bowl spot, poll finds

02/5/2013 | Broadcasting & Cable

Budweiser's ad showing the reunion between a Clydesdale horse and the man who raised it from a foal ranked as the most-engaging Super Bowl spot this year, Frank N. Magid Associates and React Labs found via a real-time survey. Kia's "Babylandia" placed second, followed by spots for SodaStream, Ram trucks and E*Trade.

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