Budweiser names Clydesdale foal "Hope" following contest

02/5/2013 | USA Today · Adweek

Budweiser has given the name "Hope" to the Clydesdale foal that starred in its popular Super Bowl spot, after getting more than 60,000 suggestions via social media and phone calls. Other popular choices included "Landslide" and "Stevie" after the Fleetwood Mac song (and lead singer Stevie Nicks) featured in the spot. "Many of our fans wanted a name to reflect their optimism and spirit, which the name Hope encapsulates beautifully," says Budweiser Brand Director Lori Shambro. The commercial won the annual USA Today Ad Meter poll for favorite Super Bowl spot.

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USA Today · Adweek

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