Don't be a social media robot

02/5/2013 | Small Business Trends

Too many small businesses act like robots when it comes to using social media, using automated posting systems and form comments to populate their feeds. That's a big turn-off for consumers, Susan Payton writes. "People follow brands that seem like they’re run by humans. Show that yours is by writing your tweets like -- you guessed it -- a person," she advises.

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