Report: Hotel brands that innovate in digital marketing thrive

02/5/2013 |

According to a new L2 Think Tank report, W Hotels is the only company that scored a "genius" ranking for its digital marketing initiatives. "As with many of the industries L2 researches, brands at the top are those that don't rest on their laurels, but rather continue to push the envelope, for example Starwood's design lab and the recent launch of their SPG Android app. Many of those on the bottom are just not keeping up with the increasing pace of innovation, specifically when it comes to mobile adoption," said Daniella Caplan, a researcher with L2 Think Tank.

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