Sony hires BBH New York with next-gen PlayStation likely on deck

02/5/2013 | VentureBeat

Sony has hired Bartle Bogle Hegarty's New York office to handle its PlayStation advertising, after a review that included incumbent Deutsch. Sony is expected to unveil its next-generation PlayStation at an event Feb. 20. BBH New York also handles the creative for the Google Chrome browser and has done work for Axe and Sprite.

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