Study: Agencies see digital overtaking print, broadcast spending

02/5/2013 | MediaPost Communications

A third of ad agencies expect to spend more on digital campaigns than on conventional media within the next three years, according to a Strata survey. "New advertising mediums are evolving at an unprecedented pace, and agencies are constantly trying to figure out how to get the best return on investment for their campaigns," said Strata President and CEO John Shelton.

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