Study: Women look for brands that offer health benefits

02/5/2013 | Skin Inc. magazine

A new report shows that female consumers are most interested in brands that will help them achieve wellness and health, and two-thirds say they're motivated to buy brands that do that. The study, from Anthem Worldwide, also found that women actively search out brands that urge them on toward fitness and health goals.

View Full Article in:

Skin Inc. magazine

Published in Brief: