Super Bowl ads prompt big mobile response, MMA data finds

02/5/2013 | MediaPost Communications · FastCoCreate

More than 9 in 10 Super Bowl viewers used their mobile devices during commercials, with many doing so when prompted by TV ads. But only about a third completed a follow-up action after the ad, according to data from the MMA and Session M. However, more mobile usage was apparent while the game was in progress than during the commercials.

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MediaPost Communications · FastCoCreate

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