Super Bowl ads prompt big mobile response, MMA data finds

02/5/2013 | MediaPost Communications · FastCoCreate

More than 9 in 10 Super Bowl viewers used their mobile devices during commercials, with many doing so when prompted by TV ads. But only about a third completed a follow-up action after the ad, according to data from the MMA and Session M. However, more mobile usage was apparent while the game was in progress than during the commercials.

View Full Article in:

MediaPost Communications · FastCoCreate

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY