Survey: Consumers feel up close and personal with brands

02/5/2013 | MediaPost Communications

An About.com/Latitude survey shows that 79% of U.S. adult consumers agree with this statement: "My relationship with brands is much more personal than ever before." Even more consumers described the shopping experience as being something more than the old purchase-funnel model of identifying a need, exploring options and buying something. According to About.com's director of research, Laura Salant, the funnel has lengthened to six identifiable phases that marketers should target.

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