Trend toward smaller meetings prompts hotels to adapt

02/5/2013 | HotelNewsNow.com

Hoteliers are tweaking operational strategies to shore up meetings revenue amid diminishing occupancy and length of stay in the group segment, this feature says. Data from TravelClick indicate that length of stay in the group segment fell in Chicago and Washington, D.C., near the end of 2012. Hotels are responding to this trend by hosting more meetings in a shorter window and offering upgraded food-and-beverage options.

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