Zynga goes mobile in search of missing mojo

Zynga, the company behind some of the most successful social games around, has fallen on difficult times as of late. With social-network users shifting to mobile, Zynga's user-base is declining, so the company is working to right itself by bringing its games to mobile devices. "Do I wish that we would have gone all-in on mobile and made a bigger commitment to it earlier? Yes," says Mark Pincus, Zynga's founder and chief executive.

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