Ulta Beauty is bringing its fans together in a "Trading Faces" Web video series where users from different parts of the U.S. share fashion and makeup advice. The first video combines a Los Angeles clothing stylist and a Knoxville, Tenn., actress, bringing together Hollywood's "glamorous side" and some "grandma chic" as the women trade looks and outfits. Ads will run on the Web properties of Glamour, InStyle and PopSugar.
Cosmetics brand Ulta creates video series for sharing style tips
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