Cosmetics brand Ulta creates video series for sharing style tips

Ulta Beauty is bringing its fans together in a "Trading Faces" Web video series where users from different parts of the U.S. share fashion and makeup advice. The first video combines a Los Angeles clothing stylist and a Knoxville, Tenn., actress, bringing together Hollywood's "glamorous side" and some "grandma chic" as the women trade looks and outfits. Ads will run on the Web properties of Glamour, InStyle and PopSugar.

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