IAB U.K. leads group on mobile programmatic trading

02/5/2014 | Drum (Glasgow, Scotland), The

Microsoft, Google and Flurry are among the companies represented in the IAB U.K.'s working group to address programmatic trading through mobile devices, which officially launches Feb. 18. The group seeks to promote awareness about the benefits of programmatic trading and provide resources for companies that want to use it.

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Drum (Glasgow, Scotland), The

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