YouTube: Big beauty brands missing out on views

02/5/2014 | ClickZ

Big-name brands account for just 3% of the 14.9 billion YouTube video views of beauty-related content, despite the fact that half of all beauty-product shoppers watch a YouTube video before making a purchase. The statistics are part of a comprehensive study released by YouTube marketing firm Pixability that also gives suggestions on how big beauty brands can make a bigger YouTube impact.

View Full Article in:

ClickZ

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA