YouTube: Big beauty brands missing out on views

02/5/2014 | ClickZ

Big-name brands account for just 3% of the 14.9 billion YouTube video views of beauty-related content, despite the fact that half of all beauty-product shoppers watch a YouTube video before making a purchase. The statistics are part of a comprehensive study released by YouTube marketing firm Pixability that also gives suggestions on how big beauty brands can make a bigger YouTube impact.

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