Let the drinker, diner beware

02/6/2004 | Wired magazine

New technologies allow bars and restaurants to scan the magnetic code on driver's license to verify the age of patrons. Yet the practice can give bars and restaurants -- and marketers -- access to a host of personal data contained on the license, and buying habits, raising privacy concerns.

View Full Article in:

Wired magazine

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA