AOL's new chief likes its ad prospects

02/6/2007 | Advertising Age (tiered subscription model)

Randy Falco, in his first remarks to the iMedia Brand Summit as chairman-CEO of AOL, showed his backing for AOL's ad-driven direction and predicted AOL, along with Google, Yahoo! and MSN, will continue to dominate Net marketing. He also called on participants to "innovate in this space," adding: "Help us find our version of [the] 30-second spot on the Internet. Define new interactive campaigns and make display ads more engaging."

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