Disney merges ad sales staff for children's media

02/6/2007 | Wall Street Journal, The

Walt Disney is combining the advertising sales groups for all of its children and family programming across various media, including ABC, Disney Channel, Toon Disney, Radio Disney, Disney.com and the magazine Disney Adventures. The move is in part a response to marketers who wanted an easier way to launch ad campaigns targeted at young audiences across Disney-owned media.

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