Universal Orlando ad campaign goes beyond amusements

Universal Orlando Resort launched an advertising campaign this week aimed at showing travelers that the resort is more than just amusement park attractions. The "Do the Extraordinary" campaign is said to represent one of the most ambitious efforts yet to take aim at rival Walt Disney World, by directly offering "unlimited admission to both Universal Orlando theme parks for less than the price of one Disney World Park Hopper."

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Orlando Sentinel (Fla.) (tiered subscription model)

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