Where's the search in Super Bowl efforts?

02/6/2007 | Advertising Age (tiered subscription model)

Doritos and General Motors Corp. missed out on maximizing the potential of their buzz-worthy Super Bowl spots by failing to use paid search in their follow-up marketing, according to Reprise Media's post-game analysis. But other big game marketers, including Pizza Hut, Salesgenie.com and GoDaddy, successfully used paid listings to help drive post-game traffic to their consumer sites.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR