Where's the search in Super Bowl efforts?

02/6/2007 | Advertising Age (tiered subscription model)

Doritos and General Motors Corp. missed out on maximizing the potential of their buzz-worthy Super Bowl spots by failing to use paid search in their follow-up marketing, according to Reprise Media's post-game analysis. But other big game marketers, including Pizza Hut, Salesgenie.com and GoDaddy, successfully used paid listings to help drive post-game traffic to their consumer sites.

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