Ageia purchase gives boost to Nvidia

02/6/2008 | E-Commerce Times

Nvidia's recently announced acquisition of Ageia is expected to help the company better compete against rival AMD in the lucrative video game console market. "It gives them an edge in the sense that this expands their offering. If the PhysX is now written specifically and exclusively to the registers in the Nvidia GPUs (graphics processing units), then that gives Nvidia a competitive advantage with regards to what they can do to a game or for a game over AMD," analyst Jon Peddie said.

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