Targeted e-mail, better search tool find evo customers

02/6/2008 | STORES magazine

Targeted, relevant e-mails and a boosted search-engine tool have helped -- which makes 90% of its sales online -- maintain competitiveness with large bricks-and-mortar chains. The search-engine tool has allowed merchandisers to change meta tags on product pages, which have significantly upped the clicks by evo's primary customers, young men.

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