Tracking Super Bowl buzz online

02/6/2008 | USA Today

If the preponderance of Web chatter is to be believed, ads for Budweiser and Audi generated the most buzz the day after the Super Bowl. This info comes via TNS Media Intelligence unit Cymfony, which tracks product mentions on blogs, message boards and social media. Game advertiser Victoria's Secret received the largest uptick in its daily Web-site traffic during the same period, Nielsen Online reports.

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