Advertisers, musicians partner for branded entertainment

02/6/2009 | NYTimes.com

Kraft Foods is building a campaign for Crystal Light around singer Estelle Swaray, who wrote a song called "Star" for the company. Several advertisers are commissioning songs from singers, a move that benefits both sides.

View Full Article in:

NYTimes.com

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Executive Chef
Whole Foods
Bellevue, WA
Sous Chef
Sheraton
Salt Lake City, UT
Executive Chef
The Lodge & Spa at Callaway Gardens Job
Pine Mountain, GA
Culinary Management Training Program
Hilllstone Restaurant Group
Multiple Locations, SL_Multiple Locations