Poll: Frequent e-shoppers more inclined to click on personalized ads

02/6/2009 | MediaPost Communications

Nearly four in 10 consumers overall and 58% of frequent online shoppers are more inclined to click on a tailored ad than one with a general message, a poll from ChoiceStream has found. Half of consumers who spent more than $250 on the Web in the past six months have an interest in clicking on ads that are personalized versus 32% of those who spend comparatively little online, according to the survey.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Senior Marketing Analyst
Nordstrom
Seattle, Washington
Sr. Financial Analyst, DCP Retail Finance
Disney
Pasadena, California
Vice President - Stores
Forman Mills
Pennsauken, New Jersey
Senior Manager, Vendor and Financial Management Job
Ross Stores, INC
Dublin, California
Forecast Demand Planning Manager
SmartWool
steamboat springs, Colorado