Poll: Frequent e-shoppers more inclined to click on personalized ads

02/6/2009 | MediaPost Communications

Nearly four in 10 consumers overall and 58% of frequent online shoppers are more inclined to click on a tailored ad than one with a general message, a new poll from ChoiceStream has found. Half of consumers who spent more than $250 on the Web in the past six months have an interest in clicking through ads that are personalized versus 32% of those who spend comparatively little online, according to the survey.

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