Fashion brands follow bloggers to Tumblr

02/6/2011 | Mashable

Designers including Kate Spade and apparel retailers such as Ann Taylor have begun adding their photos and voices to Tumblr, a photo-driven social site favored by fashion bloggers for its ability to showcase pictures. "People are using and sharing beautiful visuals on Tumblr, posting things they think are inspirational," says digital marketing manager Cecilia Liu.

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