Google forecasts boom in mobile marketing by 2015

02/6/2011 | DMNews

Mobile devices will account for two-thirds of purchases and half of all transactions within five years, Google predicted last week. Google's David Shapiro, director of small-business marketing, said that by 2015 mobile transactions will constitute two-thirds of all purchases. At the same industry event, MMA Managing Director for North America Michael Becker said that mobile is increasingly rivaling the telephone and Internet as a major marketing channel.

View Full Article in:

DMNews

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY