Ad executive: Boost loyalty by being who you are

02/6/2012 | SmartBrief/SmartBlog on Restaurants

Restaurant companies too often spend significant sums on efforts to become something else in an effort to boost customer loyalty, when what they really need to do is brand themselves as the best at what they already are, writes ad industry veteran Bernie Pitzel. "Treat your lovers like, well lovers. Just keep giving them more reasons to keep loving you."

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