Mobile app taps creativity of Grammy Awards fans

02/6/2012 | Mobile Marketer · Mashable

Music fans can combine photos and song selections and share the results using the "We Are Music" mobile application, part of the digital campaign leading up to the Grammy Awards. "We are thinking of the app as a companion experience to the website and the rest of the campaign," said Ricardo Diaz, director of creative technology at TBWA\Chiat\Day, Los Angeles.

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Mobile Marketer · Mashable

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