Retailers gave beverages a Super Bowl push

02/6/2012 | Atlanta Journal-Constitution, The

In the days leading to the Super Bowl, retailers created elaborate brand displays for soft drinks and beer, such as goal posts made of Pepsi cans. "The Super Bowl is the party event of the year," said Gary Hemphill, managing director of Beverage Marketing. "It's an opportunity to bolster beverage sales as well as snacks. A lot of beverage purchases are impulse, and displays, particularly those next to the register, spur sales."

View Full Article in:

Atlanta Journal-Constitution, The

Published in Briefs:

SmartBrief Job Listings for Retail

Job Title Company Location
Director of Legal Affairs
True Religion Brand Jeans
Vernon, California
Affiliate Marketing Manager
Pier 1 imports
Fort Worth, Texas
Manager, Internal Audit
L Brands
Columbus, Ohio
Sales Manager - Sacramento/San Jose
Pilkington North America
Sacramento, CA
Merchandising Exposure Program (MEP)
Walgreens
Deerfield, Illinois