Sending guests home with a gift

02/6/2012 | Restaurant Management online

Some restaurants go beyond the complimentary book of matches when it comes to post-meal gifts designed to keep them top-of-mind with guests. From baked goods to branded seed packets, eateries are getting more creative. "First impression is lasting, but so is your last impression," says Olivia Young, a spokeswoman for Marea in New York City, which sends dinner guests home with an individually wrapped muffin for the next morning.

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