Analysis: Netflix favors "binge viewing" with "House of Cards"

02/6/2013 | Forbes · Guardian (London), The

Netflix's decision to release all 13 first-season episodes of its original series "House of Cards" at one time has the potential to undermine its own success by stifling the kind of social engagement that generates hype around popular shows, Steven Rosenbaum writes. By encouraging so-called "binge viewing," Netflix is trading in social media buzz and media coverage for seemingly little payoff, Rosenbaum writes.

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Forbes · Guardian (London), The

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