App Store vanity URLs will be a hit if Apple can stop resellers

02/6/2013 | Mobile Marketer

Apple's App Store vanity URLs, such as the one introduced in a Star Trek Super Bowl commercial, are sure to be a hit with marketers, writes Chantal Tode. But there's a short window for capturing them and a secondary market is likely already burgeoning, Atimi Software's Scott Michaels notes. Apple is trying to prevent URL warehousing and brokering by making generic URLs return search pages instead of specific apps.

View Full Article in:

Mobile Marketer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY