Are you really engaging your consumer?

02/6/2013

Today, we as marketers continuously ask ourselves a similar question. If a marketing campaign is launched and there is no one around to hear it, does it make an impact? For many years now, marketers have been screaming that television is dying and its ability to reach and grab consumers is waning. I am not here to argue this point. My point is, the same argument against television as an effective marketing vehicle can be used against most, if not all, marketing mediums. Read more at WOMMA.

View Full Article in:

http://www.womma.org/blog/2013/02/are-you-really-engaging-your-consumer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA