Banking app users say they want notifications

02/6/2013 | MobileCommerceDaily.com

Consumers want features such as dedicated push notifications from their banking applications, but a gap remains between what they want and what they're getting, a Varolii Corp. study showed. The report found two-thirds of consumers want their banking app to notify them when their account balance is low and they are on the verge of a financial problem. But only a third of bank-app users say they get these pushes.

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