Bootstrapping your way to business success

02/6/2013 | Forbes

Building your business without outside investment can allow you to maintain more control over the direction of your company, writes Jay Wu, creative director at Best Drug Rehabilitation. With your own money on the line, you will have more incentive to make smart decisions and high-quality products. "When every last dollar matters, you need to pay attention to your customers and their needs by building a superior offering," he writes.

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