Column: E-mail marketing should be short, with a personal touch

02/6/2013 | TravelMarketReport.com

E-mail marketing efforts are more effective when the messages don't take too long too read, writes Ron Cates, a director at Constant Contact. "Reading speed on a computer screen is 30% to 40% slower than on print. Your customers and prospects are time-starved and don't have a minute to waste," Cates writes. The marketing message should also have a human touch and exude the business' personality.

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