Customer knowledge key to men's grooming market, expert says

02/6/2013 | CosmeticsDesign.com

The growing market for men's grooming products offers opportunities for companies that pay close attention to customers, especially those who are less-engaged shoppers, says Stu Jolley, founder of Wingman, maker of men's grooming products. Jolley says his company has made use of social media to market its products to its target consumer: Twenty-something men who are busy and need products "that reflect[s] their lifestyle."

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