Digital out-of-home advertising is seen advancing on all fronts

02/6/2013 | MediaPost Communications

Digital out-of-home advertising is making strides globally, with expanded networks and improved technology, despite persistent economic uncertainties, reports Accenture Interactive. One key is widespread consumer adoption of smartphones, which opens up new vistas for interaction. "The continued growth in social media, improved network power, 4G and the increased sophistication of smartphones means that the convergence of media on the move is inevitable," said Accenture Managing Director Kerry Bianchi.

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