Duane Reade engages consumers with mobile game

02/6/2013 | MobileCommerceDaily.com

A Google mobile game that challenges users to find objects in the real world is being used by the Walgreens-owned Duane Reade chain of stores to engage consumers. The Ingress game is currently available only in beta form as an application that can be downloaded with an invitation. Duane Reade will display the Ingress logo in store windows, noting that players can find needed objects for the game in the store.

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