E-mail could be the key to consumers' hearts on Valentine's Day

02/6/2013 | Luxury Daily

Luxury marketers are using e-mail outreach to build Valentine's Day buzz for their products. Brands such as Jimmy Choo and Bergdorf Goodman are using gender-targeted e-mails to distribute gift guides and suggestions for last-minute purchases. "Email marketing ... can be a lifesaver for those last-minute reminders to get that gift for your special sweetie," says Beth Curtis-Clarke of Emailvision.

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