Isis sees positive results from Salt Lake City trial

02/6/2013 | GigaOm

The carriers' Isis mobile-wallet trial in Salt Lake City has elicited an average of five transactions a week per user, Chief Sales Officer Jim Stapleton told reporters on Tuesday, calling the results a promising start. He also said the typical customer keeps tabs on five different retailers when using coupons and affinity card features. Loyalty card holders are twice as likely to visit a merchant than non-cardholders, he added.

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