Katzenberg: Video fees will eventually scale with screen size

02/6/2013 | CNET · Bloomberg

Studios and other distributors of video content will eventually adopt a tiered pricing model based on the size of viewers' screen, says Jeffrey Katzenberg, CEO of DreamWorks Animation SKG. "People will pay by the square inch," Katzenberg said at an industry event. "If a cell phone version is 75 cents, you'll get 350 million people in India to pay that."

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CNET · Bloomberg

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