Lipton's latest Instagram contest understands how users are approaching mobile, writes Steve Smith. Contestants submit photos of their "uplifting moments" based on one of four hashtag themes, which include #LiptonBrightness and #LiptonSpontaneous, to win a trip to the one of Lipton's rainforest tea plantations. The contest presents "a simple, clear use of the mobile app that shows an unusually sensitive understanding of why image-based social nets like Instagram and Pinterest have so quickly grabbed users," Smith writes.
Lipton contest embraces social networks' "uplifting" side
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