Marketers tune in to Internet radio services

02/6/2013 | eMarketer

Internet radio sites are still seeing double-digit rates of user growth -- and while the sector's growth is expected to level off in coming years, it's projected that by 2016, more than two-thirds of Web users will tune into online radio services each month, according to an eMarketer report. Audio ads are harder to skip or ignore than conventional display or video ads, potentially making Web-based radio services an important niche for online marketers, this article notes.

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